Premium custom furniture, shopfitting, joinery, steel fabrication and exhibition builds. Designed, engineered, manufactured and installed — turnkey, from our Pretoria factory, delivered across South Africa.
Design, engineering, manufacturing and installation under one roof. From retail roll-outs to student accommodation at scale — we deliver turnkey, nationally.
Turnkey interior fit-outs for retail, hospitality, restaurants & bars, offices and reception spaces — counters, displays, feature walls and ceilings, on-site installation.
Automotive activations, exhibition stands, brand installations, event structures and temporary architectural builds — engineered to demount and ship.
Bespoke and batch-run furniture for hospitality, retail, commercial and high-end residential — timber, steel, upholstered and combined assemblies.
Precision joinery in veneer, solid timber and engineered boards — built-in cabinetry, kitchens, wardrobes, feature walls and CNC-machined detailing.
Structural and decorative steel — frames, balustrades, pergolas, exhibition structures, powder-coated finishes, integrated timber + steel systems.
CNC cutting and precision machining, batch and repetitive production, custom detailing — repeatable tolerances at every scale.
Every job is sized into a delivery tier on day one — so lead times, drawings and install windows are clear from the start.
Fast-turn pieces — single units, retail refits, signage, repeat-run furniture.
Full fit-outs, multi-trade builds, custom design with prototyping rounds.
Industrial-scale roll-outs, multi-site programmes and large commercial builds.
We sit with you — drawings, references, deadlines, budget, install constraints. No fluff, just the spec.
Detailed shop drawings, material samples, finish boards. Measure twice — sign-off before a single cut.
900 m² factory, 15 craftspeople, six trades on one floor. Tolerances held in-house, not on site.
Delivered, fitted and commissioned by our own team. Hand-over with snag list and aftercare contact.
A snapshot from the floor — hospitality fit-outs, brand activations, exhibition stands and bespoke joinery, delivered nationally.
Large-format agricultural expo build — engineered fabricated lettering, freight and on-site install. Repeatable, demountable systems.
Restaurant fit-out — green wall feature, hexagon ceiling structure, bar joinery, custom signage and integrated lighting.
Restaurant interior — natural timber detailing, hand-knotted feature elements, custom seating and bar joinery in a destination casino venue.
Bar feature build — carved illuminated brand wall, integrated lighting, timber slat ceiling and full bar joinery. Manufactured and installed in-house.
Brand activation build — sculptural arched seating, branded upholstery and floral integration for launch and roadshow programmes.
Outdoor seating build for a destination restaurant — custom tables, framed brand graphics, planter and vertical garden integration.
Long-standing partnerships across creative production, retail, hospitality, exhibitions, agriculture, residential and corporate.
Custom Line Manufacturing had humble beginnings. It started during the pandemic in a single garage and has grown into a Pretoria-based custom manufacturer with national reach — delivering across all nine provinces and exporting into neighbouring African markets.
Johann and Nicoline founded the business on a simple principle: work hand-in-hand with clients to deliver the best quality products and service. Honesty, family values, and a refusal to settle for standard — that's what makes the business successful and diverse.
Today we partner with architects, designers, developers, retailers, agencies and commercial clients to deliver design, engineering, manufacturing and installation under one roof. Built beyond standard — every project.
Drawings, a brief or a back-of-napkin sketch — send it through and we'll come back with a quote, lead time and the right team.
